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Rev up the marketing engine and see your business scale.
You know what got you here won't get you there. Let our Fractional CMO and Marketing Strategy Consulting Services help you and your team grow to new heights.
Flexible services to meet your needs
Whether you're looking to get unstuck with a new growth strategy, test a new product or channel, or fill a temporary leadership gap, we provide no-nonsense marketing expertise to drive results fast.
Fractional CMO
Fully-engaged executive leadership
Ideal for SMBs looking to turbocharge their growth engine with smart marketing and been there, done that experience.
What clients love:
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Your own Chief Marketing Officer, on a part-time basis and at a fraction of the cost
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Marketing strategy and plans, established KPIs and reporting, strategic projects, and more
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Team leadership and management, plus training and development to elevate talent
Strategic Consulting
Objective deep-dives into critical business issues
Ideal for companies looking to optimize marketing, product and revenue performance and seize new market opportunities.
What clients love:
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Objective, senior-level support to help tackle large, complex challenges and opportunities
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Deep sales & marketing, product and people chops, because growth doesn't happen in silos
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25+ years of experience across multiple industries and business models to draw from
Advisory & Coaching
1-1 mentoring and accountability sessions
Ideal for CEOs and leadership looking to shave off years of trials and tribulations with advice from a seasoned veteran.
What clients love:
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Private sessions to set goals and plans, discuss progress and untangle roadblocks
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Sounding board for BHAGs (big, hairy and audacious goals) and building blocks to get there
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Maintaining momentum and building confidence, because it can be lonely at the top
Get there faster with Bloom Engine
With 25+ years of expertise built at companies ranging from Fortune 50 to startups and scaleups, B2B to B2C and SaaS to marketplaces, we build strong foundations and set clear paths to growth, saving you time, money and lots of headaches.
Clear Strategy
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Annual and quarterly marketing planning
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Value props and positioning to your ideal customer
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Go-to-market strategy and launch playbooks
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Sales planning & marketing alignment
Solid Campaigns
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Campaign health and ROI assessments
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Brand narratives and marketing rebrands
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Lead gen and conversion strategy and planning
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Content and social media strategy and planning
Team Management
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Talent and organizational assessments
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Team leadership, hiring, training & development
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Vendor and agency reviews, selection and management
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Goal setting and team performance monitoring
Interested in learning more?
Let's talk about your business, your goals and your current challenges and opportunities, and let's discuss how Bloom Engine can help you reach new heights.
Ya-Yung (YY) Cheng, MBA
YY Cheng is a strategic marketing leader in B2B and B2C growth, digital product management and business transformation. After 25+ years in the corporate world working at Fortune 50 and startups, she fine-tuned her superpower for turning chaos into order and vision into reality. She founded Bloom Engine Group to help growing small- and mid-sized businesses see beyond the noise and give them the edge they need to grow smarter and faster.
Prior to founding Bloom Engine and becoming a Fractional CMO, YY held senior leadership and operational roles to drive scale and innovation. Her career accomplishments include:
- Expanding footprint of mental health care coordination company Care Solace from 2 to 34 states and growing revenue 6X in just 2 years
- First marketing hire at advice marketplace start-up Keen/Ingenio and growing it from zero to $60M in revenue within 3 years
- Transforming supplemental education franchise Sylvan Learning into a digital-first organization, managing 8-figure digital marketing and lead generation budgets
- Launching and growing the Yahoo! Answers product to 45MM unique users a month in the US alone
Several of YY’s breakthrough initiatives have been recognized by leading industry organizations, receiving a Wommie Award, a DMA Award, a Webby Award, an OMMA Award and a Landy Award. She currently serves on the Board of Teralta Art, a San Diego non-profit whose mission is to grow and heal communities through art and art education.
YY holds an MBA from UC Berkeley, Haas School of Business, and a BA from the University of Pennsylvania. She lives in San Diego, CA with her husband, daughter and two dogs.